Whirlpool of India, a subsidiary of Whirlpool Corporation, the world's leading home appliance company, today inaugurated the first of its kind, experiential Built-in studio in Mumbai by Chef Rakhee Vaswani.
The state-of-the-art studio has been launched by Celebrity chef, Rakhee Vaswani in Bandra (west), and will be called 'Palate Culinary Studio.' Also present at the launch were Natarajan A, Head - New Business Unit, Whirlpool of India, celebrity Malaika Arora along with renowned chef Kunal Kapur, Ranveer Brar, Vicky Ratnani and Rakhee.
Kitchens are becoming an important part of the home and consumers want a modern kitchen with latest gadgets. Whirlpool's built-in studio satisfies this need and has a complete range of 30 built-in products from built-in hobs, hoods, coffee machine, oven, microwave oven, refrigerator, water purifier, steam oven and dishwasher.
The studio will act as an experiential center to the customers of Whirlpool, along with conducting cookery classes for amateurs, food enthusiasts and homemakers. This initiative is the first Built-in studio in India which will be used for showcasing the best of European styling along with their functionality offering. The studio showcases the three different Built-in ranges* - Glamour, Ambient and Genesis in a conceptual and functional environment.
Present at the launch, Natarajan A., Head - New Business Unit, Whirlpool of India said, "We are extremely excited with our first experiential Built-in culinary studio in Mumbai. We have established it with Chef Rakhee Vaswani with her palate culinary studio that shall display 30 Built-In Kitchen Appliance in Mumbai. Commenting on her second studio in Mumbai, Chef Rakhee Vaswani said, "This is my second studio in the city and am extremely excited associating with Whirlpool who shares same the brand values. This studio is the first state-of-the-art culinary entrepreneurial academy in India that gives budding chefs and food enthusiasts a playground to explore various facets of food. The equipment at the studio will give them the real exposure into the world of culinary arts."
With the ongoing demand of Whirlpool's built-in kitchen appliances in India, it has become imperative for us to have a stand-alone working studio where the homemakers can come and experience the whole range in its full glory and functional form, and can make purchase decisions rationally. I am hopeful that with Whirlpool range of Built-in kitchen appliances, the homemakers/ amateurs can now transform their kitchens into modern marvels."
Built-in ranges
Glamour: Make it your masterpiece
Best in class in terms of innovation and performance makes this state-of-the-art range the most premium across the world. A detailed emphasis on steel, sharp lines and non-glitzy material makes this range elegant and a reflection of good taste.
Ambient: Synthesis with your surroundings
With contemporary and classical aesthetics paired with cutting-edge performance, this line helps in achieving a fine sense of balance and harmony with its surroundings.
Genesis: Welcome to the new age
The genesis line gently yet beautifully highlights the decor of your kitchen, while its sleek yet simple appliances are best in terms of performance.
Disclaimer: No Business Standard Journalist was involved in creation of this content
