Popular youth fashion brand WROGN is all set to launch its largest campaign with Indian cricket captain Virat Kohli. The launch that is ahead of September is a unique concept inviting the audience for auditions in various campaigns making them win a hangover weekend in Las Vegas.
The campaign establishes itself as a unique brand that speaks the language of the youth. The campaign kicked off on September 2. Virat Kohli, who co-owns Wrogn, tweeted "Got a good cure for a hangover? You're going to need it" to launch the teaser for the game.
The tweet generated tremendous engagement on Twitter, leading the hashtag #WrognAuditions to trend on the number one spot on Twitter.
Available on Android and iOS, Wrogn auditions promise to be an engaging and fun. It is based on a question answer format with every question being timed.
Anjana Reddy, who co-owns Wrogn with Virat Kohli, says, "This is Wrogn's first campaign, and from the beginning we were clear that it has to be unique. The idea was to create an engagement platform unlike any other. Wrogn Auditions fit right in with the brand ethos of encouraging people to have an opinion."
Launched in 2014, the brand has gained immense popularity. With its range available in unique combination of color and detailing, the garments are a quintessential accomplice for a care free lifestyle.
