BMW, the German automotive group, sold more than two million vehicles in 2014, marking group's fourth record year in a row. During the year, a total of 2,117,965 BMW, MINI and Rolls-Royce vehicles were delivered to customers, more than ever before in the Group’s history.
Speaking on the achievement, Ian Robertson, Member of the Board of Management of BMW AG responsible for Sales and Marketing BMW said, “I am delighted that we achieved our target of selling more than two million vehicles in 2014, a new record for the BMW Group. We have seen good growth throughout the year, well spread across all major sales regions. Our new models such as the BMW X4 and BMW 2 Series Active Tourer demonstrate our ability to develop new vehicles which attract new customers to the brand. The popularity of the BMW i3 and BMW i8 shows our game-changing ‘born electric’ strategy is on track. We are now looking forward to building on these successes in 2015.”
| Up to December 2014 | % increase compared to previous year | |
| BMW Group Automobiles | 2,117,965 |
+7.9% |
| BMW | 1,811,719 |
+9.5% |
| Mini |
3,02,183 | -0.9% |
| Rolls-Royce | 4,063 |
+11.9% |
2014 was the best year ever for the BMW brand, with 1,811,719 car deliveries, where the company witnessed an increase of 9.5 percent as against the previous year.
Despite the change in the core MINI model this year, brand's annual sales showed marginal slump of 1 percent during the last year, with a total of 3,02,183 MINIs delivered to customers.
The ultra-luxury car manufacturer, Rolls-Royce Motor Cars, announced record sales results for a fifth consecutive year, with 4,063 units sold globally during the last year, more than ever before in the brand’s 111-year history.
Source : CarDekho
