'Ole ole ole ola - We Are One' the world is rolling high into the 2014 FIFA world cup fever! FIFA the most watched sport in the world with 6 continents and 32 countries participating while the world will be watching this one game. Happening in Brazil – the country mad about this game. Hyundai and Kia Motors are one of the major sponsorship partners of FIFA 2014, providing the ground transport along with numerous events.
Hyundai's alliance with FIFA started way back in 1999, when the Korean auto major got sponsorship of 13th FIFA world cup in 2002 (Japan/Korea). Since then, Hyundai sponsored 2006 (Germany), 2010 (South Africa) and this time in Brazil. Hyundai has an agreement as a major ground transportation provider until 2022. In the last world cup Hyundai has provided 727 Hyundai – Kia cars for the FIFA official, press personals, members and various other officials. In South Africa the company also provided bus fleet services for numerous purposes including the transportation of 32 national team player and members in a custom decorated buses with their respective national flags and slogans.
Hyundai will also showcase their leading product like the i20, i10, 2014 Sante-Fe, 2014 ix35/Tucson, Genesis along with Kia products.
Major activities by Hyundai in 2014 FIFA
Hyundai Fan Park
Earlier in 2002 and 2006 world cup, Hyundai's Fan park held only in country hosting the world cup. This time Hyundai is staging 'Hyundai Fan Park' at various football centric location across the world. The company is stetting up Fan parks in all the qualifying countries. In the Fan Parks, Hyundai is organizing fun events and competitions.
Hyundai Best Young Player Award
Hyundai will present the exclusive and prestigious Hyundai Best Young Player Award (HBYPA) to footballers under 21 years of age depicting exceptional skill, maturity and his contribution to the team's performance and captivating the crowd by his abilities.
Fan of the match
Hyundai will choose 'Fan of the match' in every match based the most zaniest and hilariously dressed fan at the event. All the 'Fan of the match' will then compete for the 'Fan of the Tournament' contest at FIFA.com.
Hyundai's Goodwill ball
Its been a tradition now of Hyundai's gigantic 4m high Goodwill football. In the last world cup a total of 32 Goodwill ball were each of the 32 qualifying countries en-routed their national tour to gather best wishes and support for their fans.
Read More on : Hyundai Santa Fe
Source : CarDekho
