Mercedes-Benz India follows the same path as its rivals, Audi and BMW, and is all set to raise the prices up to 10 percent across the entire model range from January 2014. The company not stated the reasons of increasing the prices, while it can be assumed that the obvious reason could be the slow economic growth in India. Other factors like high excise duty and depreciating value of 'rupee' in the international market has certainly affected the business model of the company.
For the Indian market, Mercedes-Benz sells a wide range of luxury car that includes, compact cars A Class and B Class, sedans C Class, E Class and S Class and a sports car SLS AMG, all priced in between Rs 22 lakh to Rs 3 crore. All the prices will increase upto 10 percent. Moreover, the company has announced attractive tailor made financial solutions from Mercedes-Benz Financial Services like Star Agility, Star Supersonic, Flexinomics etc. This will enable an easy purchase of cars, while to enhance the customer's ownership experience, the company introduces after-sales programmes like Star Care, Star Ease and Road Side Assistance.
However, commenting over the decision of price hike, Mr. Eberherd Kern, Managing Director & CEO, Mercedes-Benz said, “ Mercedes-Benz stands out for its iconic luxury offerings and continues to be admired for its complete luxury product experience. A fantastic year of offensive focus has helped us achieve tremendous success in India despite challenging market conditions and we will continue to build on our success by further enhancing our after-sales programmes, dealer network and customer support. As market dynamics continue to evolve we are committed to offer the best luxury experience and delight our valued customers.
Source : CarDekho - Mercedes-Benz cars to get pricier up to 10%
