BMW celebrates it's 100th birthday in 2016. Celebrations are in full swing at Munich and BMW has also unveiled a concept underscoring “The Next 100 Years” vision. The German auto manufacturer was receiving wishes from everyone, but one of them sure was surprising. Mercedes Benz took to social media to congratulate BMW, in its own unique way.
Now, the rivalry between Mercedes and BMW has been iconic. The two manufacturers haven't seen eye to eye on many occasions and have never missed an opportunity to take a dig at each other. As BMW celebrates its 100th anniversary, Mercedes hasnt shied away from a friendly jab this time either.
Mercedes tweeted “ Happy 100th birthday, @BMW! Here’s to another 100 years of competition” along with this video stating “Thank you for 100 years of competition, the previous 30 years were actually a bit boring”. Alongside this tweet, folks at Mercedes have also invited all BMW employees to visit their museum from March 8 - 13, 2016. These BMW employees will be allowed to park for free in front of the museum and the first 50 will also be offered a special "Swabian specialty".
Some company officials also congratulated BMW on their new milestone. Ralf Glaser, head of press and marketing, Mercedes-Benz Classic said, “We warmly congratulate the globally renowned company BMW on its anniversary and invite all employees of BMW AG to discover the complete history of the automobile at the Mercedes-Benz Museum.” He added ”The unique exhibition at our museum, which opened at its new location ten years ago, takes visitors throughout the history of the automobile from its earliest beginnings – always in the context of the given historical and cultural background and contemporary innovative developments.”
The two brands have often taken friendly jabs at each other in the past, indulging in witty advertising battles in every medium possible.
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Source : CarDekho
