The Japanese automaker will sponsor ICC Cricket World Cup and World Twenty20 through 2023
Nissan and International Cricket Council (ICC) have signed an agreement for an eight-year deal which runs till 2023. This agreement will put the Japanese automaker as a global sponsor of cricket's international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women's Cricket and qualifying events. As a global partner, Nissan will have extensive in-venue activation, broadcast, and digital rights at all ICC events.
“Innovation that excites is what Nissan does.” said Roel de Vries, corporate vice president, and global head of marketing and brand strategy for Nissan. “As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences.”
“We're excited to be part of the global cricketing family and to be involved in some of the world's most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”
Commenting on the agreement, David Richardson, chief executive, International Cricket Council, said: "The ICC is delighted to welcome Nissan on board as a Global Partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.”
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