The French automajor, Renault has not been able to capture substantial market share in India. However, the only product which brought success and helped Renault in acquiring 2.5% of market share is the Renault Duster. Now, it seems like the company is gearing up to increase its share upto 5% by introducing an entry level vehicle in India. This model can be expected by 2015. The company is bascially targetting on volumetric sales keeping in mind the Indians car buying habits and is also working on sustainable strategies for coming years.
As reported by Economic Times, the company is investing on designing an Indian centric car made by Indians and indeed will be manufactured in India. The company also made world debut of the KWID concept at the recently concluded Auto Expo'14 (rather than in Geneva, Paris or Frankfurt) - showcasing dedication towards India. The same vehicle will also be manufactured in Brazil. The Renault small car might share its under pinnings with the redi-GO, as far as competition is concerned, the car will compete against Alto 800 and Hyundai Eon.
redi-Go picture used for reference
Apart from getting an entry level car, Renault is also planning to explore the MPV segment of India - the expected Renault MPV is the Lodgy based on Duster.
Source : CarDekho
