Tata Motors has recently launched the Vista, Aria and Safari Storme in the Indonesian auto market, and now announced its participation at the 21st Indonesian International Motor Show with an Indoor booth at Hall C3 PC8 and an outdoor booth at 0D1. The indoor booth is 700 sq mtr in size and the outdoor booth is 1110 sq mtr and combined, this would be the second biggest display area at this year’s IIMS by any one brand.
With Horizonext, the company aims to extent its horizons on the global market, with major focus on four pillars: An intense product focus, world class quality, great customer buying experience and consistent quality of service. Tata Motors also introduces the Play Strong concept, a consumer-focused Tata Motors communications strategy that affirms its commitment to developing its business in Indonesia by providing strong and robust products backed by a strong commitment to the market.
The company has also launched a “Peace of Mind” package which includes a best in class 5 year or 100,000 Kms warranty cover for its passenger cars, commitment of parts delivery within 24 hours otherwise free and 24 hours road side assistance should there be any problem. Tata Motors will introduce a total of 13 commercial vehicles at the IIMS 2013 before implementing a phased launch of these product offerings in Indonesia in the near future. In the passenger segment, TMDI will also present the Tata Aria, Tata Vista and Tata Safari Storme, which have been officially introduced to consumers at a successful recent product launch. Apart from this, TMDI is also showcasing two new Sedans and a Diesel version of Tata Vista to guage the customer feedback.
Source : CarDekho - Tata cars - Tata Motors to display 13 commercial vehicles and new cars at IIMS 2013
