Anheuser Busch InBev (AB InBev), the world's leading brewer signed an agreement with Indian Hotels Co to launch a premium chain of microbreweries within its marquee hotels across key locations in India. This collaboration is worth Rs. 150 crore with plans to open 15 microbreweries over the next 5 years.
This exclusive partnership will leverage the collective strengths of the two leading companies to shape
the future of quality craft beer in India.
"In our endeavour to bring the latest international trends and experiences for our guests, we are privileged to join hands with the world's largest brewer, AB InBev. This partnership, exclusive to IHCL will be a first of its kind in the hospitality industry in India. With its diverse collection of over 500 beer brands, AB InBev will be involved in setting up on-site microbreweries at some of our iconic hotels; the first of which will be at Taj MG Road, Bengaluru, followed by Goa, Mumbai and Hyderabad." said Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL.
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