Aditya Birla Fashion And Retail has on 16 August 2017 entered into a Multi Store Retail & E-commerce License Agreement with American Eagle Outfitters, Inc., a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices.
By virtue of the agreement the Company has acquired exclusive rights to use the American Eagle Outfitters & Aerie brands to operate stores & e-commerce site & to sell products of these brands in India.
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