Enters into binding agreement with Ess Ess
Asian Paints announced that the Company on 14 May 2014 has entered into a binding agreement with Ess Ess Bathroom Products (Ess Ess) and its promoters to acquire its entire front end sales business including brands, network and sales infrastructure, subject to satisfaction of certain conditions precedents and applicable statutory approvals.Ess Ess is a prominent player in the bath and wash business segment in India and has high quality products in this segment.
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