Bajaj Auto and Triumph Motorcycles enter into strategic partnership

Triumph Motorcycles and Bajaj Auto have formally commenced their long term, non-equity partnership in Pune, India. The partnership will see the two companies with their respective strengths in large and small capacity motorcycles collaborate to design, engineer, and manufacture a range of mid-capacity motorcycles.

The iconic Triumph brand will seek to further expand its global reach, with the partnership offering a new mid-sized sector opportunity and, importantly, a new entry point to several high volume emerging markets, including India and other Asian markets.

The strategic partnership will benefit both parties with Bajaj becoming one of Triumph's key distribution partners in crucial new markets for the Triumph brand around the globe. Going forward Bajaj will take over Triumph's Indian distribution activities, at a date yet to be confirmed, leveraging the great expertise that Bajaj has in this region. In their other key overseas markets, where Triumph is not currently present, Bajaj will represent Triumph and offer the new mid capacity bikes as part of the full Triumph line-up. In all other markets where Triumph is present today, the motorcycles developed together from this partnership will join the current Triumph product portfolio and be distributed by the Triumph led dealer network worldwide.

 

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