Bharti Airtel has acquired a strategic stake in Aqilliz - a Blockchain as a Service Company under the Airtel Startup Accelerator Program, subject to applicable statutory approvals.
Singapore-based Aqilliz has developed a patented hybrid blockchain platform, Atom that integrates differential privacy and federated learning on a distributed digital ledger. This allows brands to create secure and consent-based solutions to engage with customers in a rapidly evolving digital economy that's becoming increasingly decentralised.
Airtel aims to deploy Aqilliz's advanced blockchain technologies at scale across its fast growing Adtech (Airtel Ads), Digital Entertainment (Wynk Music & Airtel Xstream) and Digital Marketplace (Airtel Thanks App) offerings.
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