Blue Star announced its new marketing strategy for the Company's room air conditioners by launching a new
advertising campaign. With summer and the preceding festival season having
taken off on a good note for the Company, Blue Star is now looking at setting a highly
positive tone for the upcoming festival season.
The company has rolled out the new festive campaign, conceptualised by 'FCB Interface,' which unveils Virat Kohli's association with Blue Star's room air conditioners. The new TV commercial highlights the Company's new range of room air conditioners which can deliver up to 30% extra cooling when needed with an endorsement Owned by Virat, Loved by Virat.
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