Kolkata Metro Trains operates about 39 trains daily which provide 15 hour services, each train has 9 coaches and each coach has 2 TVs on which the company has acquired exclusive rights for digital advertisement. For the total advertisement content 70% is for the commercial advertising on this platform and a 30% advertisement slot is reserved for government advertisements.
In September 2022, Cressanda Solutions applied to the Ministry of Railways for Non-Fare Revenue (NFR) proposals to provide comprehensive services to the South-Eastern Railway (SER), including WiFi, advertising, pick up and drop services and above all, moving. Infotainment services in trains offer preloaded multilingual content including movies, news, music videos and general entertainment through buffer-free media servers installed inside the coaches.
The company is planning to launch a Super-App which allows passengers to get Wi-Fi during the journey. For that very purpose, in July 2022 Cressanda signed a Memorandum of Understanding (MoU) with a consortium led by Bufshelfco 59 (Pty) Limited, South Africa (Bufshelfco) for a period of three years to provide IT infrastructure, super app development, digital services and will provide advanced user experience by providing superior services across various static and mobile platforms of marketing services. With this expertise and experience, Crescenda aims to provide uninterrupted mobile Wi-Fi services to a large number of users of its services at multiple locations spread across India, whether by air, sea or road.
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