Extends presence to 7 states and 30 cities
D B Corp announced that Dainik Bhaskar and Divya Marathi have acquired 14 frequencies in the Phase III auctions. Out of the 14, 9 frequencies have been acquired in Maharashtra, where MY FM is poised to become the biggest FM player (excluding Mumbai and Pune) and has created a strong complementary local ad medium to Divya Marathi. With additional frequencies in Rajasthan, Bihar and CPH regions, Dainik Bhaskar has enhanced its existing footprint. It continues to be the biggest player in Rajasthan and with the acquisition of Bikaner is now able to cover 100% of Rajasthan state. It has also emerged biggest player in CPH region with inclusion of Hissar and Karnal and has also built a strong presence in Gujarat with Rajkot.Powered by Capital Market - Live News
