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Eicher Motors intimates on new direct distribution subsidiary in North America

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Capital Market

For Royal Enfield

Eicher Motors announced that Royal Enfield has opened its first operating direct distribution subsidiary outside India, in North America. The subsidiary will directly to dealers and even to customers as well as directly conduct all market development and support activities such as marketing, service, aftersales etc for the Royal Enfield brand in North America.

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First Published: Aug 17 2015 | 7:07 PM IST

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