To market and distribute Patanjali Ayurveda products through its modern trade counters
Future Consumer Enterprise announced that the Future Group and Patanjali Ayurveda formed a marketing partnership that will focus on growing the popularity and access for health-positive, ayurvedic FMCG products amongst consumers in India.Future Group will set up an office for storing the goods of Patanjali Ayurveda in Haridwar to market and distribute these products in modern trade through all its food-led formats. The entire range of Patanjali products will be available across Big Bazaar and subsequently through its other chains as KB's, Aadhaar and Nilgiris in over 245 cities and towns in India.
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