Development of 50 thematic, affordable tourism circuits will unleash the sectors' untapped potential and create a transformational shift for 'BRAND INDIA', in addition to creating new jobs by 2024. Number of foreign tourists coming to India is estimated to increase from 75 Lakh currently, to over 1.3 crore by 2024; and revenue from domestic tourism likely to grow by 8.2% in 2014 from 5.1% last year. Although the above figures are impressive, India's current share of tourist arrival is a mere 0.64%.
ASSOCHAM recommends short and long term measures to the Government to give boost to the Tourism and Hospitality sector that has multiplier effect on the Indian economy.
Immediate / Short Term Recommendations:
'Infrastructure' status for hotel projects with minimum 50-100 rooms, from current cost-based criteria of INR 200 crore or more; reduce availability constraints by expanding mid-segment hotels of 2-3 star category
Single window clearance for all approvals and permissions for developing hotels and attractive incentives for setting up hotels in hinterland destinations
Fast track E-Visa facility, especially for SAARC, BIMSTEC, GCC and ASEAN nations - explore 'combined visa' to encourage stopovers
Enable cashless payment ecosystem through travel cards and e-payments
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Create strong tourism footprint around International sporting events such as Under-17 FIFA World Cup 2017, Indian Premier League, Hockey India League
Revive Inter-State Council's recommendations on Eco-tourism
Differentiate campaigns for target countries and repeat visitors, create 24X7 tourism guidance cells, information centers and tourist-focused mobile applications
Promote India as a safe destination - register all tour guides and operators with State Governments
Long Term Recommendations:
Introduce uniform tax structure across States and VAT refunds for international tourists leaving India
Develop 50 tourist circuits around themes such as Religion, Heritage, Culture, Himalayas, Desert, North-East Region, Coastal, Sports and Films
India is home to most major religions of the world - significant enabler for Religious Tourism such as Buddhist Tourism Circuit and Hindu pilgrimage beyond Char Dham - also explore synergy with the North East, SAARC and South East Asian countries
Promote several regional festivals for year round tourist footfall - Kumbh, Pushkar and Hornbill - akin to 'Oktober Fest' of Germany
Develop world class Convention Centres for growth in MICE tourism
Develop 100 new airports in Tier II and III cities to improve air connectivity in the hinterland -upgrade over 300 unused air strips
Effective collaboration with Railways to promote 'Go beyond' tourism destinations and develop Pilgrimage Rail Network
Implement River Front Development Projects in major cities, such as the 'Clean Yamuna' initiative and linking Delhi - Agra waterway
Address skill gap and provide vocational training, including soft skills for on-ground service providers at transit hubs and monuments
Tourism and Hospitality industry to integrate disaster management plan through better coordination with the Government, NDMA and other key agencies
Align Centre and State policies to promote collaborative community-based tourism as a source of sustainable livelihood for local communities
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