To consolidate its presence in hair extensions market in South Africa
Godrej Consumer Products (GCPL) announced that it has entered into an agreement with Frika Hair, for the acquisition of 100% equity stake in its hair extensions business in South Africa.Frika Hair enjoys a premium position in the South African market. It has particular strengths in the Western Cape, Eastern Cape and Gauteng, and is the market leader in key accounts in organised retail. In 2014, net sales of the company was approximately ZAR 73 million. This acquisition helps GCPL in consolidating its presence in the hair extensions market in South Africa.
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