Hindustan Unilever rose 3.56% to Rs 894.20 at 13:57 IST on BSE, with the stock extending recent gains triggered by recent reports of a foreign brokerage upgrading the stock to 'buy' from 'hold'.
Meanwhile, the BSE Sensex was down 20.89 points, or 0.08%, to 27,437.49.
On BSE, so far 2.62 lakh shares were traded in the counter, compared with an average volume of 88,788 shares in the past one quarter.
The stock hit a high of Rs 897.40 so far during the day, which is also record high for the counter. The stock hit a low of Rs 864.65 so far during the day. The stock hit a 52-week low of Rs 536 on 15 January 2014.
The stock has risen 18.25% in six trading sessions from a recent low of Rs 756.20 on 2 January 2015.
The stock had outperformed the market over the past one month till 9 January 2015, rising 6.15% compared with 1.22% fall in the Sensex. The scrip had also outperformed the market in past one quarter, rising 16.78% as against Sensex's 3.08% rise.
The large-cap company has an equity capital of Rs 216.32 crore. Face value per share is Re 1.
A foreign broker upgraded the stock to "buy" from "hold", citing strong investments in distribution, input cost correction and success in premium product segments, particularly by using low-unit packs.
Hindustan Unilever's (HUL) net profit rose 7.4% to Rs 953.94 crore on 11.4% rise in total income to Rs 7885.81 crore in Q2 September 2014 over Q2 September 2013.
HUL is India's largest fast moving consumer goods (FMCG) company.
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