Nitin Gadkari, Minister for MSME and Road Transport & Highways said that in order to maximize the production and sale of khadi and make it a global brand, there is a need to make its designs more trendy and modern, without compromising with tradition. He said India needs to make khadi attractive for the youth of the country. The product designs should be aligned to customer choices and demand, and take into account the local and regional preferences and requirements like weather condition, local designs etc.
The proposed design houses will facilitate Khadi institutions in developing products according to market demand. The primary role of a design house will be to identify the latest design trends, adopt them as per customer needs and undertake various testing and review activities for translating them into production. Design house will help Khadi to gain customer's trust and lead to increase in production and employment generation. Gadkari has asked the designers to send their ideas and suggestions in this regard to KVIC and Ministry of MSME for further discussions.
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