The India traditional PC market inclusive of desktops, notebooks, and workstations, shipped 3.1 million units, up 15.8% year-over-year (YoY) during the third quarter of 2019 (3Q19), according to new data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. This growth was mainly driven by the second phase of shipments to the Electronics Corporation of Tamil Nadu Ltd. (ELCOT) under its ongoing initiative of free distribution of laptops in the state. Also, as Windows 7 is near to its scheduled end in early 2020, corporate and enterprise users accelerated their upgrades to Windows 10.
The Desktop category saw a 10.6% YoY growth in its shipments, mainly contributed by Windows 10 refresh buying from the banking sector. Notebooks grew 18% annually on the back of education deals as well as growth in both corporate and SMB segments, as these enterprises scaled up their purchases for Windows 10 migrations.
The commercial segment witnessed a 39% YoY growth, as vendors shipped a total of 1.7 million units in 3Q19. Even outside of the ELCOT deal, the commercial segment grew 15.7% annually, as it witnessed strong traction for both desktops and notebooks. The consumer segment down by 4.2% from the same quarter a year ago. However, it grew 49% sequentially driven by multiple mega online festivals and Diwali offers.
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