Meanwhile, the S&P BSE Sensex rose 233.08 points, or 1.22%, to 19,410.84.
On BSE, 6.40 lakh shares were traded in the counter as against an average daily volume of 5.35 lakh shares in the past one quarter.
The stock hit a high of Rs 339.35 and a low of Rs 325.95 so far during the day. The stock had hit a record high of Rs 355.75 on 30 May 2013. The stock had hit a 52-week low of Rs 244.60 on 4 July 2012.
The stock had underperformed the market over the past one month till 3 July 2013, falling 2.97% compared with the Sensex's 2.21% fall. The scrip had, however, outperformed the market in past one quarter, rising 5.99% as against Sensex's 2% rise.
India's largest cigarette maker by sales has an equity capital of Rs 790.18 crore. Face value per share is Re 1.
According to media reports, ITC has raised the price of its Gold Flake Regular Filter brand from Rs 55 to Rs 58 for a pack of 10 cigarettes.
ITC's net profit rose 19.4% to Rs 1927.98 crore on 19.2% growth in net sales to Rs 8180.30 crore in Q4 March 2013 over Q4 March 2012.
ITC has a diversified presence in cigarettes, hotels, paperboards & specialty papers, packaging, agri-business, packaged foods & confectionery, information technology, branded apparel, personal care, stationery and other FMCG products. ITC is a market leader in cigarettes.
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