Business Standard

Lux Industries acquires rights to Virat Kohli's brand One8

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Capital Market

Through its subsidiary - Artimas Fashion

Lux Industries announced that its wholly owned subsidiary, Artimas Fashion has acquired manufacturing and marketing rights of Indian Cricket Team Captain Virat Kohli's brand One8 by entering into a Brand License Agreement on 11 November 2017. Lux Industries has given Corporate Guarantee to ensure performance of the financial obligation of Artimas Fashion.

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First Published: Nov 13 2017 | 9:58 AM IST

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