To drive profitable growth in India and other emerging markets
Mahindra & Mahindra announced that the Mahindra Group and Ford Motor Company have agreed to explore a strategic alliance, designed to leverage the benefits of Fords global reach and expertise and Mahindras scale in India and successful operating model.
The agreement between the two companies will allow each to leverage their mutual strengths during a period of unprecedented transformation in the global automotive industry. The areas of potential cooperation include:
h Mobility programs
h Connected vehicle projects
h Electrification
h Product development
h Sourcing and commercial efficiencies
h Distribution within India; improving Fords reach within India
h Global emerging markets; improving Mahindras reach outside of India
Teams from both companies will collaborate and work together for a period of up to three years. Any further strategic cooperation between the two companies will be decided at the end of that period.
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