Marico rose 0.85% to Rs 220.35 at 11:41 IST on BSE after a block deal of 2.32 lakh shares was executed on BSE at Rs 219 per share at 9:39 IST.
The block deal constitutes 0.03% of Marico's equity.
Meanwhile, the S&P BSE Sensex was up 83.28 points or 0.45% at 18,497.73.
On BSE, 2.34 lakh shares were traded in the counter as against average daily volume of 25,500 shares in the past one quarter.
The stock hit a high of Rs 220.45 and a low of Rs 218 so far during the day. The stock had hit a record high of Rs 250 on 3 December 2012. The stock had hit a 52-week low of Rs 166.25 on 11 June 2012.
The stock had outperformed the market over the past one month till 10 April 2013, rising 0.85% compared with the Sensex's 6.45% fall. The scrip had also outperformed the market in past one quarter, declining 4.71% as against Sensex's 6.35% fall.
The large-cap FMCG firm has equity capital of Rs 64.48 crore. Face value per share is Re 1.
Marico's consolidated net profit rose 21.6% to Rs 102.29 crore on 10.9% growth in net sales to Rs 1163.99 crore in Q3 December 2012 over Q3 December 2011.
Marico is a leading Indian Group in consumer products and services in the global beauty and wellness space.
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