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Maruti Suzuki launches NEXA - its new premium sales channel

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Capital Market

Plans to opens 100 NEXA showrooms in next 6-8 months

Maruti Suzuki India has launched NEXA, its new premium sales channel. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer. Nearly 100 NEXA showrooms will come up across India over the next 6-8 months.

To attain its medium term goal of two million annual sales by 2020, the Company is taking new initiatives in all areas of business. NEXA is one of the major initiatives. The Company is reaching out to new segments of customers emerging in a changing India.

 

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First Published: Jul 23 2015 | 6:18 PM IST

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