Max India rose 1.53% to Rs 199.60 at 11:56 IST on BSE, with the stock recovering on bargain hunting after recent slide.
Meanwhile, the S&P BSE Sensex was up 128.94 points or 0.62% at 20,837.56.
On BSE, so far 1,673 shares were traded in the counter as against average daily volume of 36,632 shares in the past one quarter.
The stock hit a high of Rs 201.70 and a low of Rs 196.80 so far during the day. The stock had hit a 52-week high of Rs 264.90 on 10 January 2013. The stock had hit a 52-week low of Rs 150.50 on 4 September 2013.
The stock had underperformed the market over the past one month till 19 December 2013, declining 2.99% compared with the Sensex's 0.87% fall. The scrip had, however, outperformed the market in past one quarter, advancing 2.77% as against Sensex's 0.3% rise.
The mid-cap company has equity capital of Rs 53.22 crore. Face value per share is Rs 2.
Shares of Max India had declined 5.52% in five trading sessions to settle at Rs 196.60 on Thursday, 19 December 2013 from a recent high of Rs 208.10 on 12 December 2013.
Max India reported net profit of Rs 1.99 crore in Q2 September 2013 as against net loss of Rs 17.43 crore in Q2 September 2012. Net sales rose 7.3% to Rs 190.10 crore in Q2 September 2013 over Q2 September 2012.
Max India Group is a multi-business corporate. The company is into life insurance and health insurance businesses through its subsidiaries and joint ventures. The company also provides healthcare services.
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