Max Life Insurance Company and Yes Bank have announced a 5-year extension to their strategic bancassurance relationship. Building on the 15-year partnership, Max Life and YES BANK remain committed to offering their customers a broad range of need-based products and services, deploying technology across the customer value chain to further enhance efficiencies and leveraging existing ecosystems to facilitate superior experiences for their customers. To commemorate the extension of the partnership for another 5 years, the companies will dedicate the current financial year as the 'Year of the Customer' with sharper focus on customer obsession.
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