Focussing on applying next generation technologies
Mphasis has unveiled its new logo and brand identity. The new brand identity symbolizes the transformative journey Mphasis has undergone in the past year, consequently resulting in significant changes in its brand personality. It includes renewed business strategy focused around cloud and cognitive technologies, whole new go-to-market strategy, creation of an innovation engine fueled by its employees and an innovative talent management strategy with an objective of creating an army of future ready talent. The renewed brand philosophy reflects the changed face of the organization and its vision to be a true 'Digital company'.The Mphasis new logo has been envisioned to signify the agile, iterative process involved in enhancing customer experiences and highlights the attention to hyper-personalization that Mphasis practices during the solution development process. Further, it symbolizes Front2BackTM Transformation, a unique approach architected by Mphasis to apply a customer-centric digital transformation to businesses.
With this new logo, Mphasis aims to focus on Generation Z i.e. the generation ahead of the millennials. This focus has been derived from the future-focused customer strategies that Mphasis has been working towards throughout its cloud and cognitive transformation strategy and heralds the 'next' that Mphasis seeks to apply constantly.
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