NDTV Convergence, the digital arm of NDTV Group has forged a partnership with Taboola, the world's largest content discovery platform. The five-year deal ties NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than Rs 300 crore for NDTV Convergence, making it one of the largest deals not just for digital content but for the media space in its entirety.
The new partnership is vastly north of NDTV-Taboola arrangement that lasted three years and was worth Rs 100 crore based on traffic projections.
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