In Spain
OnMobile Global announced that it has launched a new Ringback Tone (RBT) application. The app, which is now live in Spain, showcases a series of 'firsts' and a great design and provides a truly compelling user experience. This new product is currently available on Android and will soon be introduced on iOS.This app introduces several new features designed to increase user awareness of and engagement with this product. Because it is subscription-based, the application gives users the freedom to change the songs assigned to their contacts as often as they like.
Building on the successful Press * to copy feature pioneered by OnMobile on the traditional voice channel, the app has a Press * to favour which allows mobile subscribers to add their favorite tracks with one simple click.
Powered by OnMobile's platform, the new product introduces cutting-edge technical capabilities including near real-time notifications, some of which allow subscribers to know which track is being heard by callers in real time. An enhanced call log showcases the complete history of songs played, greatly improving music discovery.
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