Mr Rakesh Jhunjhunwala, Partner, Rare Enterprises in his keynote address shared his very optimistic view about the long term potential of the consumer sector in India and India's growth prospects. He felt that organised retail would grow from $40 Billion to $ 200 billion in the next 5 to 7 years . Successful models of retail namely Food & Grocery sectors to Footwear to Lifestyle products have done exceedingly well on the Indian stock markets and given very high returns to the investor.
2014 will be a good year for retailing in India as income levels have increased for much of the Indian population. Availability of a wide range of brands from luxury goods to basic private label products gave consumers more options to choose from and also boosted awareness of particular brands and products.
Domestic brands and local companies remained dominant among the players operating in retailing in India during 2014. In spite of various relaxations made to the rules regarding foreign direct investment in India in, international companies remain cautious about India stated Mr J Suresh, Chairman CII National Committee on Retail and Managing Director and CEO, Arvind Lifestyle Brands Ltd.
Looking ahead the mood remains positive as the Government is working to put economic growth on track. Once there is semblance of growth, funds should also pour into the retail sector. As an industry, the retail sector is seeking more foreign institutional investor (FII) participation in retail, as it will ease the funds crunch especially for unlisted retailers. In addition, there is much anticipation that there will be more clarity on the rollout of GST, which will help in uniform taxation across states and ease the service tax pressure.
Over the past decade, the FMCG (Fast Moving Consumer Goods) sector of India has been annually growing at a consistent rate of 11%. This double digit growth each year has been possible by increasing consumer demands. In the past five years the growth had then accelerated to 17%.The increasing demand for the fast moving consumer goods, speaks volumes about the growth prospects of the FMCG sector in India. Indian companies are striving hard to keep up with ever-changing consumer preferences. They are also trying to outdo competition, which is why growth in this sector is simply inevitable mentioned at the CII FMCG Summit 2014.
FMCG is typically the last sector to slow down and over the last three years - as sector after sector slowed down - FMCG was the one bright spot. Over the last year, FMCG has also come under pressure and hence what is needed by the industry is to think about what to do to recreate itself, stated Mr Kurush Grant, Chairman, CII National Committee on FMCG 2014-15 and Executive Director, FMCG Businesses, ITC Ltd. There is a need to understand the consumer better and finally the last mile connectivity - the distribution infrastructure and capabilities are critical to achieving success for FMCG Businesses.
The report titled "Changing your Orbit - The Handbook for Transformation in FMCG & Retail Businesses by CII and The Boston Consulting Group highlights the need and approach of how an integrated top-down effort to drive successful transformation can be undertaken in the FMCG and retail industries. The report defines several drivers that companies must take into account, as they set themselves up for a journey of reinvention and relevance in an ever changing market place.
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