Orient Bell jumped 3.52% to Rs 51.50 at 11:56 IST on BSE after the company on Tuesday, 3 December 2013, announced a licensing deal with Disney Consumer Products India to launch Disney and Marvel branded tiles collection in the country.
The announcement was made after market hours on Tuesday, 3 December 2013.
Meanwhile, the S&P BSE Sensex was down 50 points or 0.24% at 20,804.92.
On BSE, 151 shares were traded in the counter as against average daily volume of 1,762 shares in the past two weeks.
The stock hit a high of Rs 52.10 and a low of Rs 51.50 so far during the day.
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Commenting on the development, Mr. Madhur Daga, JMD, Orient Bell said, "It is exciting to be working with Disney to create a range of products that makes people feel bright and happy".
Roshini Bakshi, MD, Licensing & Retail, Disney UTV said, "We are thrilled to launch a Disney & Marvel character branded tiles collection through this licensing deal with Orient Bell and to provide consumers the opportunity bring Disney Magic into their homes. Disney home products span across total home solutions including furniture, beddings, rugs, tableware, kitchenware, fans, paints and bath accessories. As we continue to expand our offerings for kids and families in India, we hope to bring exciting new products that would take the Disney experience to the next level".
The new line of collection will be available with all Orient and Bell Tile boutiques and dealers across India soon, Orient Bell said in a statement.
Disney is the largest retail character licensor in the world with $37 billion in character merchandising retail sales globally in 2012.
Orient Bell's net profit declined 81.3% to Rs 0.50 crore on 2.6% growth in net sales to Rs 143.31 crore in Q2 September 2013 over Q2 September 2012.
Orient Bell was formed by the coming together of Orient and Bell Brands. The company has three modern and integrated plants spread across three different parts of India - North (Sikandarabad), South (Hoskote - Bangalore) and West (Dora - Vadodara) and the largest deployment of digital printing technology in the country. Orient and Bell brands offer unique designs from International & local design studios as well as service from the largest network of over 40 warehouses spread across the country.
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