Over 15 % growth in Foreign Tourist Arrivals

The Ministry of Tourism promotes India as a holistic destination including its rich cultural, historical, religious and natural heritage. The Ministry of Tourism through its overseas India Tourism Offices endeavours to position India in the tourism generating markets as a preferred tourism destination and promote various Indian tourism products to increase India's share in the global tourism market. The specific elements of promotional efforts undertaken in overseas markets include advertising in the Print, Electronic, Online and Outdoor Media, participation in International Fairs & Exhibitions, organising Know India Seminars, Workshops, Road Shows, Printing/Production of Brochures and Collaterals, inviting members of the Media and Travel Trade to visit the country under the Hospitality Programme.

The Foreign Tourist Arrivals (FTAs) and Foreign Exchange Earnings (FEEs) from tourism during the last three years are as under:

 

Year FTAs Growth (%) FEEs
(Rs. in Crore) Growth (%)2015 80,27,133 4.5 1,35,193 9.62016 88,04,411 9.7 1,54,146 14.02017* 1,01,77,248 15.6 1,80,379 17.0

* Provisional

The Ministry of Tourism is according priority to the development of tourism in the country. It has launched the 'Swadesh Darshan Scheme' for integrated development of theme based tourist circuits and the 'National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive' (PRASHAD) Scheme to beautify and improve amenities and infrastructure at pilgrimage sites.

Some of the other major initiatives taken to encourage tourism include launching of Incredible India 2.0 Campaign, launching e-Visa, developing & promoting 'Niche Tourism' products and launching 24x7 toll free Multi-Lingual Tourist Helpline.

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