Parag Milk Foods recently launched two ready-to-eat Indian desserts, Gulab Jamun and Rasgulla, made from pure cow ghee and cow milk under the brand Gowardhan. With this, the company has forayed into the Indian sweets category which is Rs Rs. 7,000 -8,000 crore in size.
The company has a strong history of innovation, especially in its cheese category, which has enabled it to strengthen its value added products (VAP) category that made up two-thirds of its overall revenue in FY18. With the entry into the ready-to-eat Indian desserts category through the introduction of the beloved desserts of all Indians, the company plans to further strengthen its VAP category.
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