PC Jeweller rose 0.74% to Rs 102.35 at 10:58 IST on BSE after the company said it has opened its thirty-third showroom on Saturday, 20 April 2013 at Ahmedabad in Gujrat.
The announcement was made on Friday, 19 April 2013, when the stock market was closed on account of Ram Navmi.
Meanwhile, the S&P BSE Sensex was up 56.21 points or 0.3% at 19,072.67.
On BSE, 91,435 shares were traded in the counter as against an average daily volume of 4.97 lakh shares in the past one quarter.
The stock hit a high of Rs 104.65 and a low of Rs 101.70 so far during the day. The stock had hit a record high of Rs 194.90 on 7 January 2013. The stock hit a record low of Rs 97 on 16 April 2013.
The stock had underperformed the market over the past one month till 18 April 2013, falling 12.34% compared with the Sensex's 1.43% fall. The scrip had also underperformed the market in past one quarter, sliding 37.03% as against Sensex's 5.10% fall.
The small-cap company has an equity capital of Rs 179.10 crore. Face value per share is Rs 10.
PC Jeweller reported net profit of Rs 66.90 crore on net sales of Rs 1018.53 crore in Q3 December 2012.
PC Jeweller, promoted by Padam Chand Gupta and Balram Garg, is one of the leading jewellery companies in India in the organized jewellery retail sector.
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