To bring curated and on-demand content to any PVR cinema
PVR announced that Bookmyshow, India's largest online entertainment ticketing brand, has joined hands with PVR Pictures, a Wholly Owned Subsidsiary Company of PVR for VKAAO - a web-platform that enables individuals to choose the films that play in their local cinemas.As part of the association of Bookmyshow and PVR Pictures, India's leading entertainment brands have come together to bring curated content by empowering the fans and movie goers to choose films, screening time, and theatre locations at any PVR Cinema across the country.
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