Meanwhile, the BSE Sensex was down 20.14 points or 0.1% at 19,744.64.
On BSE, 40,000 shares were traded in the counter as against average daily volume of 1.67 lakh shares in the past one quarter.
The stock hit a high of Rs 442.55 and a low of Rs 435.80 so far during the day. The stock had hit a 52-week high of Rs 444.75 on Thursday, 3 January 2013. The stock had hit a 52-week low of Rs 176.75 on 27 July 2012.
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The stock had outperformed the market over the past one month till 3 January 2013, surging 7.9% compared with the Sensex's 2.38% rise. The scrip had also outperformed the market in past one quarter, jumping 20.93% as against Sensex's 4.74% gain.
The large-cap company has equity capital of Rs 197.04 crore. Face value per share is Rs 5.
Shares of Sun TV Network had risen 4.77% in four trading sessions to settle at Rs 441.35 on Thursday, 3 January 2013, from a recent low of Rs 421.25 on 28 December 2012.
Sun TV Network's net profit fell 15.8% to Rs 151.65 crore on 4% decline in net sales to Rs 433.34 crore in Q2 September 2012 over Q2 September 2011.
Sun TV Network offers satellite television channels across four languages of Tamil, Telugu, Kannada, Malayalam. It also airs FM radio stations across India.
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