Tata Elxsi was up 2.6% to Rs 1,046 at 13:53 IST on BSE after the company partnered with digital entertainment platform of Zee Entertainment Enterprises for front-end applications.
The announcement was made during market hours today, 26 February 2018.Meanwhile, the S&P BSE Sensex was up 298.65 points or 0.87% at 34,440.80. The S&P BSE Mid-Cap index advanced 0.74%, underperforming the Sensex.
On the BSE, 44,000 shares were traded on the counter so far as against average daily volumes of 31,000 shares in the past two weeks. The stock had hit a high of Rs 1,051 and a low of Rs 1,018.55 so far during the day. The stock had hit a 52-week high of Rs 1,123.05 on 24 January 2018 and a 52-week low of Rs 643.75 on 24 May 2017.
ZEE5, the newly launched digital entertainment destination by Zee Entertainment Enterprises (ZEEL) has partnered with Tata Elxsi for its front-end applications.
ZEE5 is India's largest, most comprehensive digital entertainment platform for language content. It offers the best of originals, Indian and international movies and TV shows, music, live TV, and health and lifestyle content - across 12 languages.
Tata Elxsi reported a net profit of Rs 62.77 crore on revenue of Rs 345.54 crore in the quarter ended 31 December 2017.
Tata Elxsi is a global design and technology services company and a part of the Tata Group.
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