Thomas Cook (India), in a focused initiative to revive tourism in the State of Kerala, has announced an expansion of its product portfolio to over 40 packages/itineraries across its Domestic Holiday segments, covering a diverse range including, family holidays, honeymoon packages, group departure series, air-inclusive tours, experiential journeys, ayurveda-spa-wellness programmes, etc. The Company has also renewed its Kerala outreach to the Corporate MICE sector.
The Company‟s proactive business initiatives to support Destination Kerala included pre-payments and deposits to its Kerala ground suppliers/vendors to support them financially. In addition, the Company had also undertaken pre-purchase of blocks/inventory for its Q4/Winter bookings, much in advance- as early as September 2018.
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