Thomas Cook (India) has signed a strategic agreement with Maldives Marketing and Public Relations Corporation (MMPRC) in a sustained endeavour to promote the Maldives by boosting visibility and visitations from the high potential India market. The partnership will leverage Thomas Cook India's diverse segments of leisure, MICE and B-leisure,
coupled with the strength of its unique omnichannel/ phygital model - the significant size-scale of its extensive retail presence pan India, its portal, holidays app, unique virtual holiday store and call centre.
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