Consolidates its portfolio by migration of Gold Plus network into Tanishq network
Titan Company announced that the Company had launched its second jewellery brand Gold Plus in 2005 for small-town South India, to better cater to the needs of the more traditional requirements of those customers. Since then, Gold Plus had grown to about 30 stores in size.In the last decade, customers in the larger cities of South India have evolved in their tastes and aspirations and Titan's main jewellery brand Tanishq has kept pace with them.
Given that evolution of the customers and Tanishq as well as the need to focus all energies and resources in today's circumstances, Titan Company has decided to consolidate its portfolio by migrating the Gold Plus network to become part of the Tanishq network.
With this, Titan Company is confident that India's most desirable and profitable jewellery brand, Tanishq, will get even more desirable for customers and attractive to investors.
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