Pravin Krishna, MD, TRIFED said that Van Dhan Scheme is creating tribal entrepreneur and it is not a MSP programme. He emphasised that Branding, Packaging and Marketing of tribal products are very important factors. Also a loyal network of Retailers needs to be created by paying them a good commission. He said that a good business model needs to be adopted alongwith robust technological support and focus should be on value addition.
TRIFED has so far received and sanctioned 555 Van Dhan Vikas Karyakram (VDVK) proposals from the 15 states i.e. Andhra Pradesh (30), Assam (3), Bihar (8), Chhattisgarh (136), Gujarat (17), Jharkhand (39), Karanataka (19), Madhya Pradesh (20), Maharashtra (64), Manipur (6), Nagaland (20), Odisha (156), Rajasthan (25), Tamil Nadu (7) and Uttar Pradesh (5).
The State Nodal Departments and the implementing agencies of the States need to take necessary action for establishment of Van Dhan Kendras in their respective States, including one model Demo VDVK centre in each state. The senior officials from each of the state nodal/implementing agency is expected to present a brief of post-sanction activities being undertaken in the state w.r.t. implantation of PMVDY.
There are around 208 VDVK proposals in the pipe line from the States of Madhya Pradesh (100), Manipur(69) and Mizoram (39) which are expected to be received and sanctioned by 10th November, 2019. The respective State Nodal Departments/Implementing agencies need to submit the same at the earliest and also present brief of the activities being undertaken in the Sates w.r.t. implementation of PMVDY. Besides, the remaining States wherever the implementation of PMVDY is yet to initiate, need to take required action and submit VDVK proposals immediately.
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