Zee Entertainment Enterprises lost 1.62% to Rs 319.25 at 14:13 IST on BSE, with the stock sliding on profit booking after recent rally.
Meanwhile, the S&P BSE Sensex was down 245.70 points or 0.92% at 26,391.58.
On BSE, so far 76,000 shares were traded in the counter as against average daily volume of 1.48 lakh shares in the past two weeks.
The stock hit a high of Rs 323.20 and a low of Rs 316.70 so far during the day.
Shares of Zee Entertainment Enterprises had rallied 5.44% in two trading sessions to settle at Rs 324.50 on Thursday, 9 October 2014, from a recent low of Rs 307.75 on 7 October 2014.
On a consolidated basis, Zee Entertainment Enterprises' net profit declined 6.3% to Rs 210.57 crore on 11.6% growth in net sales to Rs 1085.70 crore in Q1 June 2014 over Q1 June 2013.
Zee Entertainment Enterprises is one of India's leading television, media and entertainment companies.
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