Zee Entertainment Enterprises rose 1.63% to Rs 289.50 at 11:52 IST on BSE after a prominent domestic brokerage upgraded the stock to add from reduce.
Meanwhile, the S&P BSE Sensex was up 112.33 points or 0.42% at 26,604.84.
On BSE, so far 1.12 lakh shares were traded in the counter as against average daily volume of 1.18 lakh shares in the past two weeks.
The stock hit a high of Rs 293 and a low of Rs 286.60 so far during the day. The stock had hit a 52-week high of Rs 310.75 on 16 July 2014. The stock had hit a 52-week low of Rs 220.20 on 23 September 2013.
A prominent domestic brokerage upgraded Zee Entertainment Enterprises (Zee) stock to "add" from "reduce". Zee is the best play on structural improvement in India's pay-TV market and booming consumption, the brokerage said.
Zee will replace United Spirits in the 50-unit CNX Nifty effective from Friday, 19 September 2014.
On a consolidated basis, Zee Entertainment Enterprises' net profit declined 6.3% to Rs 210.57 crore on 11.6% growth in net sales to Rs 1085.70 crore in Q1 June 2014 over Q1 June 2013.
Zee Entertainment Enterprises is one of India's leading television, media and entertainment companies.
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