"Balika Vadhu", which is said to have become the country's first drama series to cross the 2,000-episode mark, has continued to raise concerns about societal issues like child marriage, domestic abuse, marital rape and even remarriage.
The Colors' show has attempted to showcase the realities of rural India, and took a stand towards women empowerment through its strong female protagonists and even encouraged girl child education.
Since its launch in July 2008, "Balika Vadhu" struck a favourable chord with audiences and this landmark feat marks the reunion of lead character Anandi and her long lost daughter Nimboli, who was caught in the web of child marriage.
Commenting on the new age dawning in "Balika Vadhu", Raj Nayak, CEO, Colors, said in a statement: "Over the years, 'Balika Vadhu' became a key identifier for our offerings and its success is synonymous with our success as an entertainment channel.
"This journey has been incredible and we would like to thank our viewers for their unending love and support and the team that strived hard to make this milestone a reality."
"Balika Vadhu" pioneered the advent of social dramas on TV, and what stood out in this remarkable journey was the discerning content, endearing storyline and inspirational characters, says Manisha Sharma, programming head, Colors.
Now, the show's storyline will shift focus to Anandi and Nimboli's budding relationship in the coming weeks.
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Actress Toral Rasputra, who essays Anandi and has been a part of the show for two years, says she has "had the good fortune to experience a multitude of emotions while living the life of Anandi on 'Balika Vadhu'.
"I would like to thank the viewers for their support because of which we have completed the 2000-episode milestone; we look forward to many such milestones in the future."
Essaying the role of the lively Nimboli is Gracy Goswami, who finds the experience of working on the show, which has gone through multiple leaps, "enriching".
"I feel honoured to be a part of television's longest running show and hope to continue working with the team until the show draws to a close," she said.
The show's producer Sunjoy Waddhwa of Sphere Origins, has also thanked the audience for their support since the inception of the show.
"The credit goes to the cast and crew for giving consistent stellar performances and
for always being supportive."