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Adam Levine wanted uniqueness for fragrance

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IANS Los Angeles

Singer-songwriter Adam Levine, who has unveiled a new fragrance, says he always wanted the scent to be unique.

"You don't want to be alarmed by a scent. You want it to be alluring or mysterious in some way. You want something that's uniquely your own," eonline.com quoted Levine as saying.

"The Voice" judge unveiled the fragrance with a video directed by Travis Schneider.

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First Published: Jun 21 2013 | 1:26 PM IST

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